Tag Archives: YouTube

Do you know your obligations with Copyright and Creative Commons?


I have been prompted to look into copyright laws and what is possible to use in posts.

There are several websites that help with information about what as a private person allowed to use. I am listing the sites so those that wish to go look may do so, but I did find it interesting reading.

Australian Copyright Council

U.S Copyright Office

An Article on Fair use

Another idea sprang up a few years ago that permits private use of copyrighted material. This is known as Creative Commons. The government sites that relate to CC registration are:

Creative Commons Australia

Creative Commons International Site

With the rise of social media networking, there is much to learn about the viral spread of works of media so that everyone is able to learn and also to retain the integrity of the original production.

If you consider that even taking a piece of information from a website that was produced by someone else, even for your own personal use without permission of the publisher, then that is an infringement of copyright. Even taking the article and storing it somewhere else for personal use is an offence.
The acts also state that rectification is not enough; the act of reproducing the idea/photo/video/website content is in it’s own right an offence.

I feel it has become an issue that we as a community need to become more aware of how Copyright and Creative Commons can be put to affective use within our community.  Even the days of putting on the VCR/DVD/HD recorder and recording a show off the television have some limits. There are however benefits for integrity by using channels like YouTube, Flickr and other sharing sites who monitor what content is placed on their servers.


There is an element called “Fair Use” which describes the use of photos or logos to explain and associate an idea to their brand.
I have used these two logos in that manner.

I suggest that you read through the links’ pages so as to understand the integrity of what we all are becoming more involved with through use of Social Media.

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Creating a Video from Scratch

I was doing some research and have finally worked on putting together a video and posting it on YouTube. (Yes!)

A very interesting experience about going into great detail and the processes.

Planning is so important!

Having an outline of what is to be written, videoed and said is critical to achieving a desired outcome; being good enough for others to want to watch it, while also motivating them to share it amongst friends.

This result may not exactly been what I was looking for, but it has taught me about what to look for and put into a system format so that I am able to show others.( I found a funky little tune though!)

With the growth of video as a marketing tool, I feel it has become important for businesses large and small, to start considering making their own profile video.
There is now the ability to market via a webinar for more than 1,000 viewers while remaining stable. The costs per head are low and while everyone (& their aunty) is offering a free webinar, there are some who are charging for their services.
How would you feel about a webinar that you were charged $10.00 to be part of for gaining valuable information?
Would you value that webinar more because you made a financial commitment?

YouTube logo
Image via Wikipedia

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How is your business able to promote itself virally?

Today I was considering sporting teams and their relationship with their sponsors; businesses who usually are looking for return on their investment.

Skyscraper Reflection
Image by Daniele Sartori via Flickr

Consider this:
The club publishes results every weekend that they play which is then fed via a RSS link through to a sponsor‘s Facebook page from the club’s website.

That gives the sponsor the opportunity to give the reader an avenue to find out what the sponsor’s business is involved with. With little or no extra advertising costs, this can be a cheap and regular way of gaining excellent exposure.

Special promotions, links to other associations, promote ideas – anything that is an avenue to gain exposure to add value to their investment.

Another example of this is YGAP(Y GENERATION AGAINST POVERTY) http://bit.ly/aQzIAa , who are setting up a not-for-profit cafe in Bourke St. Melbourne, Australia.

This cafe is being setup to fund local and overseas projects for improving communities in need. YGAP have sponsors and suppliers who support them in their endeavours of their goals.

iPod shuffle advertising in Melbourne, Australia
Image via Wikipedia

From their blog they are able to tell the wider community through these businesses’ pages. This helps everyone by creating more information about who is helping who.

Generates traffic, traction and in turn sales through loyalty from supporting a cause.

I would love to hear of actual examples of businesses who have teamed up to achieve greater sales through viral sponsorships.

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Is Google a little uncomfortable with Facebook changes?

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I attended a breakfast meeting yesterday and the topic of discussion was about the new changes to Facebook.

These were announced last week at the f8 conference in San Francisco.

After considering what was explained, I feel that there will be huge opportunities for integration of the Facebook platform into websites.

With Like/Recommend button, along with a whole range of social plugins, will allow a whole new form of word of mouth advertising to take place.

I have always found that the best form of advertising for a product or service is via word of mouth, rather than traditional forms of advertising which are expensive and can be ineffective in reaching a target audience.

Listed below are some of the plugins:

Like Button

The Like button lets users share pages from your site back to their Facebook profile with one click.

Activity Feed

The Activity Feed plugin shows users what their friends are doing on your site through likes and comments.


The Recommendations plugin gives users personalised suggestions for pages on your site they might like.

‘Like’ Box

The Like box enables users to like your Facebook Page and view its stream directly from your website.

Login with Faces

The Login with Faces plugin shows profile pictures of the user’s friends who have already signed up for your site in addition to a login button.


The Facepile plugin shows profile pictures of the user’s friends who have already signed up for your site.


The Comments plugin lets users comment on any piece of content on your site.

Live Stream

The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.

This is going to be a huge shift in the way we as a community do business, virtually by recommendation.

To me that would be enough to make Google shiver in their boots with these changes as it takes away the need to spend huge amounts on Adwords.

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Hints into improving interactions by effectively using social media

I have scoured through pages and they all look the same;  little or no interaction – a quality that has been overlooked by most people when setting up their Facebook pages.

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Even some of the major companies don’t get it right either – post so much ‘news content’ that it becomes the 6:00 news service, only live. I feel that we may be turning into a bunch of Google eyes and not enthusiastic participants.

I advocate that we create “Active” content and that could be just what we are doing at the time of day.

http://www.facebook.com/BrandWagon.  Adam is someone who does this regularly with a large following of people. It works!

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Adam was in a recording studio recently and posted a video-clip of what they were putting together so the producers could get feedback from an audience. What an insight!

The CEO of Ford was online recently on Twitter taking questions. SO many got real pleasure in being able to find out about methods and ideas that may be coming to the market.

The best though is a Wrigley’s chewing gum website. (http://www.5react.com) This goes completely experiential with a huge WOW factor

So how does this affect your page?

Many types of North American chewing gum from ...
Image via Wikipedia

How are you going at interacting and engaging your followers?

What “test and measure” steps do you have in place? ( that may include the analytics)

Do you use all the free tools from Google, Bing & Yahoo that helps spread the word about you and your unique methods?

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YGAP(Y-Generation Against Poverty) Three States of Mind Tour

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Image by quiltingmick / michelle via Flickr
Two youth charity volunteers are taking the ultimate challenge to ride the entire length of Australia‟s east coast in just 25 days, and will be arriving in Sydney on 27th May.

YGAP (Y-Generation Against Poverty) volunteers Jasper Stephens and Natale Matarazzo are riding to raise awareness for YGAP‟s LifeLink initiative, which assists in the prevention of child trafficking in Ghana through a donation program.  The charity, founded by Elliot Costello (son of World Vision CEO Tim Costello) is run entirely by young Australian volunteers.

Covering over 4,100 kilometres the amateur cyclists are attempting to travel through 24 towns and cities during the 25 day challenge.
Jasper Stephens is a commuter cyclist, and has never completed a continuous bike ride of more than 50kms before.

“Our lives today seem to be more and more self obsessed, and there is so much help needed in the world. I might be crazy for doing this, but it‟s worth it to help get the word out there about LifeLink and YGAP.  It‟s going to take a lot of gusto to make it, and we‟re working to get everyone on board!”

Carlton AFL footballer and YGAP Ambassador Chris Judd is proud to support the east coast bike ride. “I couldn’t commend Jasper and Natale more for this incredible effort which says a lot about their commitment to a great cause. I am one hundred percent behind the boys!”

Elliot Costello sees the LifeLink bike ride as a great opportunity for Australians to positively impact the lives of child slaves.

“LifeLink is an incredible opportunity to offer anyone, anywhere in Australia, a practical way to help end child slavery and the destructive impact it has on children of our generation.”

Monies raised through LifeLink will assist in the construction and ongoing support of a medical and educational facility for vulnerable children in Ghana; who are subject to modern day slavery through the fishing industry around the Lake Volta region.

Since YGAP was founded in 2008, the organisation has raised over $250,000 to facilitate development projects across Ghana, Rwanda, Malawi, Bangladesh and Nepal. Through field-based partnerships, YGAP aims to „bridge the gap‟ between the aspiration disadvantaged children have for an education, and the opportunities available to them.

To help stop child trafficking in Ghana sign up to YGAP’s LifeLink program at: www.ygap.com.au/lifelink

To follow the ride http://www.facebook.com/YGAP’sThreeStatesofMindTour

Lake Volta in Ghana
Image via Wikipedia
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Image by quiltingmick / michelle via Flickr
Butha-Buthe district in Lesotho
Image by Fihliwe via Flickr
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