Tag Archives: Social media

Do you know your obligations with Copyright and Creative Commons?


I have been prompted to look into copyright laws and what is possible to use in posts.

There are several websites that help with information about what as a private person allowed to use. I am listing the sites so those that wish to go look may do so, but I did find it interesting reading.

Australian Copyright Council

U.S Copyright Office

An Article on Fair use

Another idea sprang up a few years ago that permits private use of copyrighted material. This is known as Creative Commons. The government sites that relate to CC registration are:

Creative Commons Australia

Creative Commons International Site

With the rise of social media networking, there is much to learn about the viral spread of works of media so that everyone is able to learn and also to retain the integrity of the original production.

If you consider that even taking a piece of information from a website that was produced by someone else, even for your own personal use without permission of the publisher, then that is an infringement of copyright. Even taking the article and storing it somewhere else for personal use is an offence.
The acts also state that rectification is not enough; the act of reproducing the idea/photo/video/website content is in it’s own right an offence.

I feel it has become an issue that we as a community need to become more aware of how Copyright and Creative Commons can be put to affective use within our community.  Even the days of putting on the VCR/DVD/HD recorder and recording a show off the television have some limits. There are however benefits for integrity by using channels like YouTube, Flickr and other sharing sites who monitor what content is placed on their servers.


There is an element called “Fair Use” which describes the use of photos or logos to explain and associate an idea to their brand.
I have used these two logos in that manner.

I suggest that you read through the links’ pages so as to understand the integrity of what we all are becoming more involved with through use of Social Media.

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How is your business able to promote itself virally?

Today I was considering sporting teams and their relationship with their sponsors; businesses who usually are looking for return on their investment.

Skyscraper Reflection
Image by Daniele Sartori via Flickr

Consider this:
The club publishes results every weekend that they play which is then fed via a RSS link through to a sponsor‘s Facebook page from the club’s website.

That gives the sponsor the opportunity to give the reader an avenue to find out what the sponsor’s business is involved with. With little or no extra advertising costs, this can be a cheap and regular way of gaining excellent exposure.

Special promotions, links to other associations, promote ideas – anything that is an avenue to gain exposure to add value to their investment.

Another example of this is YGAP(Y GENERATION AGAINST POVERTY) http://bit.ly/aQzIAa , who are setting up a not-for-profit cafe in Bourke St. Melbourne, Australia.

This cafe is being setup to fund local and overseas projects for improving communities in need. YGAP have sponsors and suppliers who support them in their endeavours of their goals.

iPod shuffle advertising in Melbourne, Australia
Image via Wikipedia

From their blog they are able to tell the wider community through these businesses’ pages. This helps everyone by creating more information about who is helping who.

Generates traffic, traction and in turn sales through loyalty from supporting a cause.

I would love to hear of actual examples of businesses who have teamed up to achieve greater sales through viral sponsorships.

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Is Google a little uncomfortable with Facebook changes?

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I attended a breakfast meeting yesterday and the topic of discussion was about the new changes to Facebook.

These were announced last week at the f8 conference in San Francisco.

After considering what was explained, I feel that there will be huge opportunities for integration of the Facebook platform into websites.

With Like/Recommend button, along with a whole range of social plugins, will allow a whole new form of word of mouth advertising to take place.

I have always found that the best form of advertising for a product or service is via word of mouth, rather than traditional forms of advertising which are expensive and can be ineffective in reaching a target audience.

Listed below are some of the plugins:

Like Button

The Like button lets users share pages from your site back to their Facebook profile with one click.

Activity Feed

The Activity Feed plugin shows users what their friends are doing on your site through likes and comments.


The Recommendations plugin gives users personalised suggestions for pages on your site they might like.

‘Like’ Box

The Like box enables users to like your Facebook Page and view its stream directly from your website.

Login with Faces

The Login with Faces plugin shows profile pictures of the user’s friends who have already signed up for your site in addition to a login button.


The Facepile plugin shows profile pictures of the user’s friends who have already signed up for your site.


The Comments plugin lets users comment on any piece of content on your site.

Live Stream

The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.

This is going to be a huge shift in the way we as a community do business, virtually by recommendation.

To me that would be enough to make Google shiver in their boots with these changes as it takes away the need to spend huge amounts on Adwords.

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Hints into improving interactions by effectively using social media

I have scoured through pages and they all look the same;  little or no interaction – a quality that has been overlooked by most people when setting up their Facebook pages.

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Image via CrunchBase

Even some of the major companies don’t get it right either – post so much ‘news content’ that it becomes the 6:00 news service, only live. I feel that we may be turning into a bunch of Google eyes and not enthusiastic participants.

I advocate that we create “Active” content and that could be just what we are doing at the time of day.

http://www.facebook.com/BrandWagon.  Adam is someone who does this regularly with a large following of people. It works!

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Adam was in a recording studio recently and posted a video-clip of what they were putting together so the producers could get feedback from an audience. What an insight!

The CEO of Ford was online recently on Twitter taking questions. SO many got real pleasure in being able to find out about methods and ideas that may be coming to the market.

The best though is a Wrigley’s chewing gum website. (http://www.5react.com) This goes completely experiential with a huge WOW factor

So how does this affect your page?

Many types of North American chewing gum from ...
Image via Wikipedia

How are you going at interacting and engaging your followers?

What “test and measure” steps do you have in place? ( that may include the analytics)

Do you use all the free tools from Google, Bing & Yahoo that helps spread the word about you and your unique methods?

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