I attended a breakfast meeting yesterday and the topic of discussion was about the new changes to Facebook.
These were announced last week at the f8 conference in San Francisco.
After considering what was explained, I feel that there will be huge opportunities for integration of the Facebook platform into websites.
I have always found that the best form of advertising for a product or service is via word of mouth, rather than traditional forms of advertising which are expensive and can be ineffective in reaching a target audience.
Listed below are some of the plugins:
The Like button lets users share pages from your site back to their Facebook profile with one click.
The Activity Feed plugin shows users what their friends are doing on your site through likes and comments.
The Recommendations plugin gives users personalised suggestions for pages on your site they might like.
The Login with Faces plugin shows profile pictures of the user’s friends who have already signed up for your site in addition to a login button.
The Facepile plugin shows profile pictures of the user’s friends who have already signed up for your site.
The Comments plugin lets users comment on any piece of content on your site.
The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.
This is going to be a huge shift in the way we as a community do business, virtually by recommendation.
To me that would be enough to make Google shiver in their boots with these changes as it takes away the need to spend huge amounts on Adwords.
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