Today I was considering sporting teams and their relationship with their sponsors; businesses who usually are looking for return on their investment.
That gives the sponsor the opportunity to give the reader an avenue to find out what the sponsor’s business is involved with. With little or no extra advertising costs, this can be a cheap and regular way of gaining excellent exposure.
Special promotions, links to other associations, promote ideas – anything that is an avenue to gain exposure to add value to their investment.
This cafe is being setup to fund local and overseas projects for improving communities in need. YGAP have sponsors and suppliers who support them in their endeavours of their goals.
From their blog they are able to tell the wider community through these businesses’ pages. This helps everyone by creating more information about who is helping who.
Generates traffic, traction and in turn sales through loyalty from supporting a cause.
I would love to hear of actual examples of businesses who have teamed up to achieve greater sales through viral sponsorships.
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